
Challenge
ASE needed credibility beyond academic circles to be recognized as a thought leader shaping African policy, economics, and governance.
Our Role
We designed a PR strategy that positioned ASE faculty and research in mainstream conversations. This included thought leadership placements, media engagement, and policy-linked storytelling.
Impact
- Media coverage across African and international publications.
- Strengthened ASE’s credibility as a serious voice in economics and governance.
- Improved relationships with stakeholders and policy influencers.

