Challenge

ASE needed credibility beyond academic circles to be recognized as a thought leader shaping African policy, economics, and governance.

Our Role

We designed a PR strategy that positioned ASE faculty and research in mainstream conversations. This included thought leadership placements, media engagement, and policy-linked storytelling.

Impact

  • Media coverage across African and international publications.
  • Strengthened ASE’s credibility as a serious voice in economics and governance.
  • Improved relationships with stakeholders and policy influencers.

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